Cookie Policy
Ideate Partners Ltd · Last updated: April 2026 · Version 1.0
This policy explains what cookies are, which ones we use on ideate.partners, and how you can control them.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide information to website owners about how their site is being used.
Cookies can be “session cookies” (deleted when you close your browser) or “persistent cookies” (which remain on your device for a set period or until you delete them). They can be set by us (“first-party cookies”) or by third-party services we use (“third-party cookies”).
Under the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR, we are required to obtain your consent before placing non-essential cookies on your device.
2. How we use cookies
We use cookies to:
- Ensure our website functions correctly
- Remember your preferences and settings
- Understand how visitors use our website so we can improve it
- Measure the effectiveness of our marketing activities
When you first visit our website, you will be presented with a cookie banner asking for your consent to non-essential cookies. You can update your preferences at any time via the cookie settings link in our website footer.
3. Essential cookies
These cookies are strictly necessary for the website to function and cannot be switched off. They do not require your consent.
| Cookie | Purpose | Duration |
|---|---|---|
| cookie_consent | Stores your cookie consent preferences | 1 year |
| PHPSESSID | Maintains your session while browsing | Session |
| wp_* / wordpress_* | WordPress CMS functionality | Session / 1 year |
4. Analytics cookies
These cookies help us understand how visitors interact with our website — which pages are most visited, where visitors come from, and how they navigate the site. We only set these with your consent.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users and sessions | 2 years |
| ga* | Google Analytics | Maintains session state | 2 years |
| _gid | Google Analytics | Distinguishes users | 24 hours |
| _gat | Google Analytics | Throttles request rate | 1 minute |
We use Google Analytics with IP anonymisation enabled. Your full IP address is not stored. Google’s privacy policy is available at policies.google.com/privacy.
5. Marketing cookies
We may use marketing cookies to understand the effectiveness of our campaigns and to show relevant content to people who have visited our site. These are only set with your consent.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| __hs_cookie_cat_pref | HubSpot | Stores cookie consent preferences | 2 years |
| hubspotutk | HubSpot | Tracks visitor identity for form submissions | 180 days |
| __hstc | HubSpot | Tracks sessions and time between visits | 180 days |
| __hssc | HubSpot | Tracks sessions within a single visit | 30 minutes |
| __hssrc | HubSpot | Identifies whether the browser has been restarted | Session |
HubSpot’s privacy policy is available at legal.hubspot.com/privacy-policy.
6. Third-party cookies
Some pages on our website may include content or functionality provided by third parties. These third parties may set their own cookies on your device, subject to their own privacy and cookie policies. Third-party services that may set cookies include:
- YouTube / Vimeo — if embedded video content is present
- LinkedIn — if LinkedIn Insight Tag or sharing functionality is enabled
- Google Maps — if map embeds are present
7. Managing your cookie preferences
You have several options for controlling cookies:
Our cookie banner: When you first visit our site, you can accept or decline non-essential cookies. You can update these preferences at any time via the cookie settings link in the footer of our website.
Your browser settings: Most browsers allow you to control cookies through their settings. You can set your browser to block or delete cookies, though this may affect how our website works. Guidance is available from Google Chrome, Mozilla Firefox, Safari, and Microsoft Edge support pages.
Opting out of Google Analytics: You can prevent Google Analytics from collecting data about your visits by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout.
8. Changes to this policy
We may update this Cookie Policy from time to time. The current version will always be available at ideate.partners/cookies. Where we make significant changes, we will refresh the cookie consent banner so you can review and update your preferences.
9. Contact
If you have any questions about our use of cookies, please contact us:
Ideate Partners Ltd The Retreat, 406 Roding Lane South, Woodford Green, Essex, IG8 8EY hello@ideate.partners
