Sayfa Systems
When you sell safety equipment for working at height, credibility is everything. Sayfa, one of the UK’s leading suppliers to the housing and building industry, had an ambitious growth plan but a tired brand and an outdated website holding it back. We ran a full brand audit and refresh; modernising without losing their hard-earned equity, then rebuilt their site around UX, SEO and PPC to turn visitors into leads.
Overview
Sayfa, one of the country’s leading suppliers of safety products for working at height in the housing and building industry, needed to jumpstart their brand and breathe life into the company’s marketing strategy. They engaged our services to firstly carry out a brand audit and propose a new strategy to reflect their ambitious business plan. Secondly, we were tasked with creating a website to showcase their many services and products.
Ideate Partners carried out an extensive brand workshop and research project to review how the company internally viewed their brand, how customers related to their offering, and how they should position themselves in the marketplace.
The company did not want to move too far away from the original logo, so we created a brand identity with a suite of enhancements to help modernise the brand and reflect their quality, credibility and experience.
In safe hands…
Once the brand strategy was in place and guidelines produced, we rolled out new templates for brochureware, case studies, e-shots and newsletters to ensure consistent messaging and branding – giving them the assets to kick on with their own marketing safe in the knowledge that the groundwork had been done.
Bringing Sayfa online
Sayfa’s website was outdated and needed an overhaul to bring it up to speed from a user’s perspective. The main objective was to increase traffic and conversions by creating a site guided by UX principles. It also had to help position Sayfa as an industry leader in regards to safety at height for the construction industry. A ‘Safety Zone’ section was created giving industry insight, film clips, legislation updates and product case studies to enforce this message.
We created a SEO and PPC strategy for driving targeted traffic to the site and created landing pages for the specific digital campaigns to aid conversions.
Ideate’s branding programme uncovered, challenged and delivered key insights to create a clear positioning and creative direction for the company.
Ideate then worked with us on creating a number of marketing templates and a new engaging website to help drive our sales and business development. They also advised us on SEO and PPC strategy resulting in increased conversions and leads.
Simon, Hayley and the team are knowledgeable, responsive and committed to creating the best solutions possible, making them invaluable partners in our effort to promote brand awareness, drive traffic to our website, and generate new business.
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