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Grow your business with an expert marketing consultancy.

Whether you’re supporting an in-house team or starting from scratch, we help you work out how your customers actually decide, then build the brand and marketing that make choosing you the easy option.

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Human-centred design specialists Deal with senior creatives, no account handlers
The Ideate team at work

Why use a marketing consultancy?

Bringing in experienced help gives you the strategy, the objectivity and the pace to move faster without guessing.

A strategic marketing plan

We build a plan around how your buyers actually decide, so every pound of budget has a job to do.

Expert advice

Years of B2B brand and marketing experience, applied to your problem, not a one-size playbook.

Save time

You stay focused on running the business while we carry the strategy and delivery.

Latest techniques and strategies

Behavioural science, search and content worked into the plan, kept current as the market moves.

Results-based experts

We measure what people do and change what isn’t working. Impact, not activity.

An extension of your team

Senior people who feel like part of the business, communicating openly and moving with you.

Book your free consultation

What’s involved in the marketing consultancy process?

Five stages, in the right order. No surprises, and you see the thinking at every step.

Marketing assessment

We get under the skin of your business, your market and your customers, assessing what’s working, what isn’t, and where the real opportunity sits.

Strategy development

We turn the assessment into a clear strategy, designed to align with your objectives and reach the people who matter, through the channels that actually move them.

Tactical planning

Specific marketing tactics and steps, mapped out with the channels, content and campaigns that will deliver the strategy.

Implementation

We put the plan into action, whether we’re delivering it or working alongside your in-house team, so momentum doesn’t stall.

Measurement and analysis

We track the results and refine as we go. You see what’s working, the money well spent, and the next move, backed by evidence.

Get started today

Claim your free marketing audit

Tell us a little about your business and we’ll send back an honest review of your website, brand and marketing, with three things you could fix this month. No pitch, no tie-in.

Hayley in a client conversation

    Real work, real results

    A few of the businesses we’ve helped grow.

    Healthcare: a brand built on what buyers told us

    HCML, a leading occupational health and case management provider. We ran a behavioural study into how intermediaries choose a provider, then rebuilt the identity, content, website and an interactive case-manager finder around it.

    91/100
    Performance score, built lean on Sage & Vite
    108k
    Google search impressions in its first full quarter
    5.2k
    Organic visits, now the site’s top channel
    HCML office, hcml brand on the wall

    Renewables: clean energy, clear purpose

    Conergy. Brand strategy and campaign built around what makes a business switch energy supplier, not just the lowest unit price.

    400%
    Rise in Tier‑1 media share of voice
    8%
    Engagement on B2B content, 4× the benchmark
    15
    Expressions of interest from local authorities, 6 months
    Conergy solar arch building

    Recruitment: a complex offer made legible

    Staffline, one of the UK’s largest recruitment businesses. Brand and digital work to make a large, multi-service offer clear to the people who buy it.

    1,972%
    Increase in overall organic performance
    250k+
    UK monthly searches now ranked for
    10k+
    Extra non‑brand visits per month post‑launch
    Staffline jobs site on mobile
    I’ll be honest, plenty of agencies promise they’ll get to know your business. Ideate actually did it. They started with our customers rather than our logo, and the behavioural research they came back with told us things about how all our various customer groups choose a provider that we genuinely hadn’t seen before.
    Lucy MorewoodMarketing Manager, HCML

    What is a marketing consultancy?

    A marketing consultancy works out why your customers choose, or don’t, then turns that into a strategy and the brand, website and marketing to deliver it.

    We’re deliberately small and senior. Instead of selling execution and hoping, we do the thinking that makes the execution work, and stay close enough to change course when the evidence says to. For many businesses that means sharper focus and less wasted spend, not more.

    Book a conversation
    Simon presenting a marketing strategy

    Not sure where to start with your marketing?

    Book your free audit today
    Simon Baghomian

    Simon Baghomian

    Creative Director & Founder

    Simon leads the thinking, the brand and the design. With a background spanning B2B brand, web and campaigns, and a behavioural marketing qualification, he’s happiest finding the one insight that makes everything else simpler.

    Work with Simon
    Hayley Simpson

    Hayley Simpson

    Marketing Director

    Hayley leads the marketing strategy and delivery, turning the insight into campaigns that run. She keeps the work honest, measured and moving, and makes sure the plan survives contact with the real world.

    Work with Hayley

    Ready to grow your business? Let’s talk.

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